In the past decade, increasing awareness of ethical consumerism has placed a bright spotlight on the retail industry's issue of discarding and destroying unsold stock. In fashion, big names from Burberry to Coach have faced intense backlash after accusations were made surrounding the companies burning their unsold inventory. Naturally, this sparked outrage among consumers and activists alike, leading to brands from diverse industry backgrounds being held accountable for their troublesome contributions to negative environmental impact. With sustainability now arguably one of consumers top priorities when making a purchasing decision (with 66% claiming they consider sustainability when shopping), businesses continuing to destroy unsold products run the risk of tarnishing their reputations, as well as facing financial and regulatory consequences.Internationally, law enforcement has begun to crack down on unsold inventory waste. In 2021, France imposed legislation that banned designer clothes and luxury goods companies (including cosmetics and hygiene products) from destroying unsold or returned items under the antiwaste law, which contained over 130 articles. The European Union followed closely behind, banning the destruction of luxury goods at the back end of 2023.Whether taken off the market due to packaging mishaps, end-of-product series, stock excess, defects, or reformulations, 7 out ot 10 unsold beauty products can still be used and, therefore, sold. Evidently, there is a business opportunity in unsold inventory. In France alone, there have never been so many unsold cosmetics, equating to around €180,000,000 ($200,185,200) in losses each year.